Rebel Ideas by Matthew Syed

Rebel Ideas by Matthew Syed

Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an "outsider mind-set" as our greatest asset.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles--whether in the workplace, our homes, or our civic institutions--can seem insurmountable. According to Matthew Syed, it doesn't have to be this way.

In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity." Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking differently.

Matthew Syed is the author of the New York Times bestsellers Black Box Thinking, Bounce, and The Greatest. He is the host of the enormously popular BBC podcast Flintoff, Savage, and the Ping Pong Man and writes an award-winning print column for The Times.