The Responsive Chord
The Responsive Chord
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The Responsive Chord by Tony Schwartz
Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the Daisy Ad, widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the Daisy Ad, widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
Tony Schwartz is the founder and president of The Energy Project, a consulting firm that advises Fortune 500 firms such as American Express, Credit Suisse, Ford, General Motors, Gillette, Master Card, and Sony. He worked as a reporter for the New York Times, as an assistant editor for Newsweek, as a staff writer for New York Magazine and Esquire, and as a Fast Company columnist. He published What Really Matters after co-authoring the #1 worldwide book The Art of the Deal with Donald Trump. With Jim Loehr, he co-authored the #1 New York Times book The Power of Full Participation.
| SKU | Unavailable |
| ISBN 13 | 9780385088954 |
| ISBN 10 | 0385088957 |
| Title | The Responsive Chord |
| Author | Tony Schwartz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bantam Doubleday Dell Publishing Group Inc |
| Year published | 1974-12-31 |
| Number of pages | 173 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |