Retail Advertising and Promotion by Jay Diamond
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.
This is a rival to Kleppner’s Advertising Procedure: Contemporary, comprehensive and beautifully illustratedHaving read Jay Diamond’s older and similar book from 1998, I am impressed to see this updated version which is very smartly aligned with present-day advertising and retail practices. It’s a must for any library or even personal book-shelf. * Olga Mitterfellner, Mediadesign Hochschule, Germany *
Jay Diamond is Professor Emeritus at Nassau Community College.
| SKU | Unavailable |
| ISBN 13 | 9781563678981 |
| ISBN 10 | 1563678985 |
| Title | Retail Advertising and Promotion |
| Author | Jay Diamond |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2011-05-16 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |