Retail Management by Barry R Berman

Retail Management by Barry R Berman

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Retail Management by Barry R Berman

For undergraduate and graduate retail management courses The text that helps students thrive in today’s retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.    The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
SKU Unavailable
ISBN 13 9780132465502
ISBN 10 0132465507
Title Retail Management
Author Barry R Berman
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2009-08-28
Number of pages 688
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.