Retailing by Patrick M Dunne

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Retailing by Patrick M Dunne

The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, and ongoing changes in the global economy, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date information on the latest trends and practices in this dynamic, fast-paced industry. Even so, the Seventh Edition maintains the text's signature in-depth coverage of fundamental retailing principles, enlivened by the authors' conversational writing style, abundant real-world examples, behind-the-scenes insights, and a vibrant, full-color format.
SKU Unavailable
ISBN 13 9781439040812
ISBN 10 1439040818
Title Retailing
Author Patrick M Dunne
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 2010-01-01
Number of pages 612
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.