The Revenge of Analog by David Sax

The Revenge of Analog by David Sax

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life - and the robust future of the real world outside it.

David Sax is a writer and reporter who specializes in business and culture. His work appears regularly in Bloomberg Businessweek, the New Yorker's Currency blog, and other publications. He is the author of Save the Deli, which won a James Beard Award for Writing and Literature, and The Tastemakers. He lives in Toronto.

SKU	Unavailable
ISBN 13	9781610398213
ISBN 10	1610398211
Title	The Revenge of Analog
Author	David Sax
Condition	Unavailable
Binding Type	Paperback
Publisher	PublicAffairs,U.S.
Year published	2017-10-26
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable