Revolution of Innovation Management
Revolution of Innovation Management
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Revolution of Innovation Management by Alexander Brem
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development.Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship.
Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.
| SKU | Unavailable |
| ISBN 13 | 9781349847174 |
| ISBN 10 | 1349847178 |
| Title | Revolution of Innovation Management |
| Author | Alexander Brem |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 2021-04-21 |
| Number of pages | 261 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |