Rhetoric, Inc. by Timothy Johnson
Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today.“This book does important work by advancing a theory of how society may be organized around terms, values, images, and ways of thinking promulgated by corporationsIt makes a valuable contribution to communication and rhetorical theory, to film studies, and even to economics.”
—Barry Brummett, author of Rhetoric of Machine Aesthetics
“This book brings together a set of literatures that, taken together in service of the case study at hand, offer a fascinating perspective on the relationship between rhetoric, film, corporatization, and hegemony. The central concept—incorporational rhetoric—will undoubtedly be useful to a wide range of scholars studying consumerism and commercial discourse, and rhetoric writ large.”
—Christine Harold, author of OurSpace: Resisting the Corporate Control of Culture
Timothy Johnson is Associate Professor of English at the University of Louisville.
| SKU | Unavailable |
| ISBN 13 | 9780271087917 |
| ISBN 10 | 0271087919 |
| Title | Rhetoric, Inc. |
| Author | Timothy Johnson |
| Series | Rsa Series In Transdisciplinary Rhetoric |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pennsylvania State University Press |
| Year published | 2022-05-17 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |