The Rise of the Creative Class--Revisited
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The Rise of the Creative Class--Revisited by Richard Florida
The national bestseller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have - with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living - the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
Richard Florida, Director of the Martin Prosperity Institute at the University of Toronto's Rotman School of Management and Global Research Professor at New York University, is the founder of the Creative Class Group and a senior editor for The Atlantic. He lives in Toronto.
| SKU | Unavailable |
| ISBN 13 | 9780465042487 |
| ISBN 10 | 0465042481 |
| Title | The Rise of the Creative Class--Revisited |
| Author | Richard Florida |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Basic Books |
| Year published | 2014-01-07 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |