The Rise of the Platform Marketer by Craig Dempster
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.CRAIG DEMPSTER is Executive Vice President and Digital Agency Group Leader for Merkle. He has been a member of the company’s executive team for nearly a decade and currently leads the team responsible for delivering integrated performance media agency services across search, display, social, mobile, email, web development, user experience, and creative services. For the past four years, Craig has also led Merkle’s corporate development, steering the strategic acquisitions that have solidified the company’s position as a revered performance marketing agency. Previously, Craig served as Merkle’s chief marketing officer and also as vice president of the content solutions group. Prior to joining Merkle, Craig held a number of executive positions at Experian Marketing Services. Craig holds a political science degree from Hofstra University and lives in Ridgefield, CT.
JOHN LEE is Executive Vice President and Chief Strategy Officer for Merkle, responsible for the agency’s growth strategy and the development of products and solutions across industries. John is also a strategic advisor to many Fortune 500 clients. Since joining Merkle in 2008, John has served in a number of leadership roles, including management of the company’s Healthcare, Life Sciences, Wealth Management, Travel, Media, and Entertainment industry practices. In addition to his duties as CSO, John currently oversees Merkle’s Insurance practice. Prior to Merkle, John played executive roles in Liberty Mutual’s Personal Markets division and was a member of CapGemini’s CRM Strategy practice. John began his agency career with Young and Rubicam, Rapp Collins, and iXL/Razorfish. He is a graduate of Franklin and Marshall College and lives in Wellesley, MA.
Both John and Craig are frequent conference speakers and contributors to industry publications including Advertising Age, AdExchanger, DM News, Target Marketing, and AdWeek.
| SKU | Unavailable |
| ISBN 13 | 9781119059721 |
| ISBN 10 | 1119059720 |
| Title | The Rise of the Platform Marketer |
| Author | Craig Dempster |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2015-05-29 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |