The Rookie's Guide to Media Sales by Daniel Walsh
Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookies Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising.
Daniel Walsh is an associate professor of electronic media and broadcasting in the Department of Communication at Appalachian State University, where he teaches courses in television scriptwriting and media sales. He holds a Ph.D. from the University of South Carolina, an M.A. from Marshall University, and a B.S. from Appalachian State University.
| SKU | Unavailable |
| ISBN 13 | 9781793560254 |
| ISBN 10 | 1793560250 |
| Title | The Rookie's Guide to Media Sales |
| Author | Daniel Walsh |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cognella, Inc |
| Year published | 2023-08-17 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |