Royal Fever by Cele C Otnes
Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.
Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.
| SKU | Unavailable |
| ISBN 13 | 9780520273665 |
| ISBN 10 | 0520273664 |
| Title | Royal Fever |
| Author | Cele C Otnes |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | University of California Press |
| Year published | 2015-10-19 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |