Sales Promotion by Julian Cummins
This is an account of the tried-and-tested methods that companies use to stay ahead in sales promotion. It details the offers that win new customers and keep existing customers buying, as well as giving practical advice on the topic of sales promotion.
Cummins, Julian: - The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.
| SKU | Unavailable |
| ISBN 13 | 9780749424473 |
| ISBN 10 | 0749424478 |
| Title | Sales Promotion |
| Author | Julian Cummins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1998-04-28 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |