Claude C. Hopkins (1866-1932) ranks among the advertising industry's greatest pioneers. A brilliant copywriter, he was earning more than $150,000 a year from the Chicago advertising agency Lord & Thomas in the decade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Oats, Palmolive Soap, and Pepsodent.
| SKU | Unavailable |
| ISBN 13 | 9781603866361 |
| ISBN 10 | 1603866361 |
| Title | Scientific Advertising |
| Author | Claude Hopkins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Merchant Books |
| Year published | 2014-02-12 |
| Number of pages | 88 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |