Scrum for Sales by Michael J Scherm
Many companies want to make their sales agile. This book shows how the elements of the leading agile framework Scrum should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations.
Michael Scherm is a historian by training, a manager and consultant by profession, and an avid observer of sales leadership behavior in the U.S., Europe and Asia-Pacific. Michael encourages and assists sales organizations and their leaders to change fundamentally in order to survive digitalization and the associated changes in customer behavior. Working with IT companies across the world for more than 15 years, he experienced the benefits of Scrum, the leading agile framework. Extending his idea to adopt Scrum for sales organizations, Michael founded the Sales Scrum Club in 2018 as a platform for exchange and expertise. Scrum has meanwhile become his main profession: Having returned to Germany after professional engagements in Washington D.C., London and Singapore, Michael is now a Scrum Master at ODAV AG, a provider of software solutions for the public sector in Germany. He is a certified Scrum Master and holds a PhD summa cum laude in early modern economic history from Regensburg University.
| SKU | Unavailable |
| ISBN 13 | 9783030829773 |
| ISBN 10 | 3030829774 |
| Title | Scrum for Sales |
| Author | Michael J Scherm |
| Series | Future Of Business And Finance |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer Nature Switzerland AG |
| Year published | 2021-10-31 |
| Number of pages | 255 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |