The Secrets of Big Business Innovation by Daniel Taylor
Innovation is all around us every day; every product we use, every piece of packaging we open, every service we experience; all of these started out as ideas that have been developed and deployed. This book sets out the secrets of establishing and sustaining a successful innovation programme and driving innovation projects through it.
Dan Taylor is a expert practitioner and has written a true innovators handbookBrimming with real life studies and practical ways of making innovation happen and how to sustain it within major corporates. Must read for any corporate executive before launch big ticket innovation into any major corporation. -- Steve Tappin, BBC CEO guru and CEO of Xinfu
Dan Taylor is managing director of the New York office of Market Gravity, an innovation consultancy that works with the world's best companies to identify, develop and deliver new propositions and services. Dan has been at the frontline of corporate innovation for over 15 years, working in and with some of the world's largest companies to establish and sustain innovation. Dan has developed and launched everything from digital payments ventures to engineering businesses, from smart home technologies to electric vehicle businesses, and from media ventures to telecoms tariffs. He has also founded some of his own businesses along the way. In a clear and punchy way, Dan brings to life the challenges of corporate innovation and the secrets of success.
| SKU | Unavailable |
| ISBN 13 | 9780857194640 |
| ISBN 10 | 085719464X |
| Title | The Secrets of Big Business Innovation |
| Author | Daniel Taylor |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harriman House Publishing |
| Year published | 2015-05-18 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |