Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future by Laura Goodrich

Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future by Laura Goodrich

"Through story after mind-bending story, Laura shows how choices to focus on winning endpoints generates neuron pathways to innovative answers." -Forbes

Surely you've experienced something like this- you buy a red car, and suddenly red cars appear everywhere. Why? Because you're focusing on red cars-and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don't want, and that's what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes. Unique and practical exercises-including a free online toolkit-and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do. And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough results.

"A powerful catalyst for personal, team, and organizational transformation. In this important new book, Laura has masterfully captured the critical element of success and failure- the focus of our attention."-David Chard, President, Engaging Minds, Hong Kong

"A practical guide for managers and leaders seeking to lead change more effectively. It has a range of easy-to-use tools that can be leveraged by both individuals and teams seeking to adopt a more positive mind-set. TheSeeing Red Carsconcept is also fun, which is an important element in getting people to buy into a new approach."-Tony Ritchie, Vice President for Technology, Asia Pacific Region, for a Fortune 100 company

Laura Goodrich is co-owner of On Impact Productions, an integrated content company that produces books, digital stories, and worldwide speaking and production tours. She is also a radio, television, and film host.

SKU	Unavailable
ISBN 13	9781605097275
ISBN 10	1605097276
Title	Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future
Author	Laura Goodrich
Condition	Unavailable
Binding Type	Paperback
Publisher	Berrett-Koehler
Year published	2011-02-07
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.