Seeing the How by Allen P Adamson
Among todays most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.
Allen P. Adamson is a noted industry expert in all disciplines of branding. He’s worked with a broad spectrum of clients in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Allen is Co-founder of Metaforce, a team of “special forces” that help organizations identify and activate the right growth strategies. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he held senior management positions at Ogilvy & Mather and DMB&B.
| SKU | Unavailable |
| ISBN 13 | 9781637742952 |
| ISBN 10 | 1637742959 |
| Title | Seeing the How |
| Author | Allen P Adamson |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | BenBella Books |
| Year published | 2023-05-02 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |