Selling Places by Stephen Ward

Selling Places by Stephen Ward

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

'Thoughtful, thorough and intellectually pleasing.. provides a historical perspective missing in earlier texts ... This is no dry and dusty academic tone or technocratic treatise on place marketing.' - Local Government Studies

'A fascinating tour-de-force, which is a great addition to the literature on urban regeneration and local economic development. It should be a great help to anyone putting a marketing brochure together.' - Planning and Design

'This book, both in content and style, was a pleasure to read. The text was delightfully illustrated with posters and other "place selling" graphics. Selling Places was a thoughtful study of how to market, and how not to market, communities.' - Ontario Planning Journal

'The reader interested in the aesthetics of advertising over the years will find much of value in this work.' - Enterprise & Society

'Ward's book, filled with delights, is beautiful, enjoyable and stimulating.' - H-Urban

Stephen Ward grew up in the Brighton area and, by his own admission, did not excel in school. He got work on a construction site, and the owner, a barrister, was so impressed that he invited him to work as a barrister's clerk. Stephen Ward started as a junior clerk at 2 Crown Office Row in the Temple, London, when he was 16 years old, wearing his first suit and pink tie. After ten years of experience in London's Temple and Grays Inn, Stephen was one of the UK's youngest senior clerks at the age of 25. He now serves as the Managing Director of Clerksroom, where he leads a team of 20 clerks and controls the company's global operations.

SKU	Unavailable
ISBN 13	9780419242406
ISBN 10	0419242406
Title	Selling Places
Author	Stephen Ward
Series	Planning History And Environment Series
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1998-08-27
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.