Selling to China by Stanley Chao
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: - Learn effective ways to deal with Chinese businesspeople and private and state-owned companies - Determine whether certain products or services are viable for the Chinese market - Understand the psyche of the Mao Generation Chinese, who are now China's business owners, executives, and government leaders - Develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.| SKU | Unavailable |
| ISBN 13 | 9781532052712 |
| ISBN 10 | 1532052715 |
| Title | Selling to China |
| Author | Stanley Chao |
| Condition | Unavailable |
| Publisher | iUniverse |
| Year published | 2018-08-31 |
| Number of pages | 260 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |