Service Management and Marketing by Christian Gronroos
A service can be defined as any activity or benefit that one party can offer to another, which is intangible and does not result in the ownership of anything. Services encompass a very wide range of activities such as health care, education, tourism, insurance and finance. This book emphasises on the relationship approach to services marketing.
CHRISTIAN GRONROOS is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chair of the research center CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting professor at Arizone State University and a research fellow of its Center for Services Marketing Management. He has received the American Marketing Association's Award for Lifetime Contribution to the services field and has been involved in executive education in Europe, North America, Latin America, Asia (including mainland China), Australia, and New Zealand.
| SKU | Unavailable |
| ISBN 13 | 9780471720348 |
| ISBN 10 | 0471720348 |
| Title | Service Management and Marketing |
| Author | Christian Gronroos |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2000-07-27 |
| Number of pages | 404 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |