Services Marketing by Manfred Bruhn
Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.| SKU | Unavailable |
| ISBN 13 | 9780273681571 |
| ISBN 10 | 0273681575 |
| Title | Services Marketing |
| Author | Manfred Bruhn |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2005-11-10 |
| Number of pages | 504 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |