Services Marketing European Perspectives by Chris Lovelock
This volume has been revised for a European market, with a global context. It features chapters on customer behaviour, complaint handling, managing customer-contact personnel, and developing integrated service strategies.| SKU | Unavailable |
| ISBN 13 | 9780130959911 |
| ISBN 10 | 013095991X |
| Title | Services Marketing European Perspectives |
| Author | Chris Lovelock |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1999-03-11 |
| Number of pages | 736 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |