Setting the PACE in Product Development by Michael E Mcgrath
Describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This title provides insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction."Setting the PACE embodies all the precepts and directions of PDMA in that its primary thesis is reducing the concept-to-consumer cycle time while heightening the need for improvements in all supporting functions such as marketing, R & D, consumer research, logistics, etcIts strengths lie in clearly recognizing the multiple functional disputes that exist within most companies and redefining these functional roles to align with and support new product development...This book is more of a primer, which would make it essential reading for companies beginning to recognize that they no longer qualify as a "fast follower" as defined by Michael Porter."
-Journal of Product Innovation Management, May 1997
| SKU | Unavailable |
| ISBN 13 | 9780750697897 |
| ISBN 10 | 075069789X |
| Title | Setting the PACE in Product Development |
| Author | Michael E Mcgrath |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1996-07-31 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |