A Short Guide to Reputation Risk by Garry Honey

A Short Guide to Reputation Risk by Garry Honey

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?

'..many illustrations in this book. That - in my opinion - is the most useful part of this book, and makes it as applicable in boardroom presentations drawing up strategies as it is in shopfloor workshops instigating the value of reputation into each and every member of the staff. This is not just a book, it is a set of tools. Perhaps I'm carried away here, but I really did enjoy reading this book.' - Jan Husdal, husdal.com

Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.

SKU	Unavailable
ISBN 13	9780566089954
ISBN 10	0566089955
Title	A Short Guide to Reputation Risk
Author	Garry Honey
Series	Short Guides To Business Risk
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2009-06-28
Number of pages	130
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable