The Smart Branding Book
The Smart Branding Book
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The Smart Branding Book by Dan White
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.Dan Whiteis a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book(Concise Advice Series, LID). He lives in the UK.
| SKU | Unavailable |
| ISBN 13 | 9781911687702 |
| ISBN 10 | 1911687700 |
| Title | The Smart Branding Book |
| Author | Dan White |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | LID Publishing |
| Year published | 2023-01-19 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |