Smarter Branding Without Breaking the Bank - Workbook by Brenda Bence
You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the defnitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that have received rave reviewsaround the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimalexpense. This accompanying workbook makes it quicker and even more convenient for business owners to open that treasure chest and directly apply these proven strategies to their own brands.- Learn to leverage five existing assets to create a robust brand marketing plan.- Craft a unique brand positioning for your company using six proven elements- Dispel widely-held branding myths that could be holding you back from success- Apply lessons from dozens of real-world case studies across a variety of businesses- Create a permanent marketing mindset for you and your team- Bring your brand to life by applying the thought-provoking, step-by-step exercises and worksheets to your unique brand.
Brenda S. Bence is an internationally-recognized branding expert, Certified Global Speaking Professional, Certified Executive Coach, and author of several award-winning corporate and leadership branding books. With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. In 2002, Brenda left the corporate world and founded BDA International. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA International provides professional speaking, training, and executive coaching services to clients located in Southeast Asia, Greater China, the U.S./North America, Western & Eastern Europe, the Indian Subcontinent, Australia/New Zealand, and Africa. BDA's proprietary leadership development program is listed in Leadership Excellence's annual ranking of the best development programs worldwide. In demand as a speaker across six continents, Brenda has addressed audiences at conferences, conventions, and companies all across the globe for clients such as Abbott, Bank of America Merrill Lynch, BCG, Citi, Credit Suisse, Danone, Deloitte, Deutsche Bank, General Motors, KFC, KPMG, Kraft, Lilly, Mattel, Microsoft, PwC, Radisson Hotels, Royal Bank of Scotland, Sheraton Hotels, Standard Chartered Bank, UBS AG, and Young Presidents Organization. Having been a senior executive herself, Brenda understands the challenges of senior leadership jobs. As an external senior executive coach, she has coached over 700 executives from more than 60 different nationalities across more than 70 different industries. She is certified by the International Coach Federation and has trained extensively with the College of Executive Coaching (U.S.). An avid writer, Brenda is author of several leadership and branding books which have collectively won a total of more than 30 international book awards. As a columnist and blogger, Brenda writes articles related to branding, leadership, and coaching. Brenda and her articles have been featured in more than 400 media and publications all across the world including NBC TV, Reader's Digest, Financial Times, Investor's Business Daily, Entrepreneur Magazine, Kiplinger's Personal Finance, SmartMoney, Cosmopolitan, and The Los Angeles Times. Brenda is a frequent guest on radio and TV shows.
| SKU | Unavailable |
| ISBN 13 | 9781942718062 |
| ISBN 10 | 1942718063 |
| Title | Smarter Branding Without Breaking the Bank - Workbook |
| Author | Brenda Bence |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Global Insight Communications, LLC |
| Year published | 2019-06-14 |
| Number of pages | 66 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |