The So What Strategy Revised Edition by Davina Stanley

The So What Strategy Revised Edition by Davina Stanley

So What?
Where's this going?
Why do I need to know this?

These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?

Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?

In this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.

You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book:

1. Understand why mastering storylining is worth the investment.

2. Learn how to use a storyline to identify and harness the 'So what'.

3. Master the seven classic storyline patterns.

4. Use storylines to shape the communication you share.

5. Introduce storylining in your business.

Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us?

Castles, Gerard: - Gerard is Co-Founder of Clarity Thought Partners. Gerard blends his straight-talking abilities with a sharp intellect and a great sense of humour to help his clients get to the point quickly. Having also begun his career as a school teacher, Gerard joined McKinsey in Sydney in 1987, where he was one of the most respected communication specialists globally. He branched out on his own seven years later to help clients with their communication and change management projects, where he has won awards for the quality of his work. Gerard is about as connected as you can get in Australian business. He has worked with people at every level of business, consulting and government, and is at times referred to in the press as a 'nameless consultant' helping 'so and so'. McKinsey still calls Gerard to help on discrete client projects.

SKU	Unavailable
ISBN 13	9780648402565
ISBN 10	0648402568
Title	The So What Strategy Revised Edition
Author	Davina Stanley
Condition	Unavailable
Binding Type	Paperback
Publisher	Michael Hanrahan Publishing
Year published	2019-02-08
Number of pages	144
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.