Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by Nedra Bahri-Ammari
Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.
Nedra Bahri-Ammari, IHEC of Carthage, Tunisia
| SKU | Unavailable |
| ISBN 13 | 9781799895534 |
| ISBN 10 | 179989553X |
| Title | Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 |
| Author | Nedra Bahri Ammari |
| Series | E-Book Collection - Copyright 2022 |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | IGI Global |
| Year published | 2022-06-30 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |