Social media by Lee Hopkins
The traditional means of communicating with audiences - such as employees, customers, investment communities - have relied heavily on print-based documents, e-mail or static internet websites. Today, these methods are rapidly giving way to a new generation of internet-based tools that enable far greater levels of two-way interaction, discussion and conversation.
The media no longer own the audience.
Text, audio and video are available to everyone. The internet is now the world's most powerful publishing and broadcasting platform.
The new web tools are cheap (often free) and easy-to-use, and content is now fast and easy to produce. Communicating can become seamlessly integrated with your 'regular' workload. Everyone can communicate, not just the corporate communications team. This immediacy and integration can energise your communications, creating a relationship-building ethos in the organisation that has been absent from old-style corporate communication tools.
This is the business communication landscape today. And this book will help you navigate it.
Lee Bennett Hopkins has compiled more children's anthologies than anybody else in the history of the genre. With 113 titles under his belt, Lee Bennett Hopkins was named the world's most prolific anthologist of poetry for children by Guinness World Records in 2011. Five American Library Association Notable Books, the Mississippi Medallion for lasting contributions to children's writing, the National Council of Teachers of English Excellence in Poetry for Children Award (2009), and a Christopher Award for expressing the highest principles of the human spirit are among his many honors.
| SKU | Unavailable |
| ISBN 13 | 9780648699149 |
| ISBN 10 | 0648699145 |
| Title | Social media |
| Author | Lee Hopkins |
| Series | Social Media |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Degrees138 |
| Year published | 2024-03-14 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |