Social Media: Enduring Principles by Ashlee Humphreys
Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.
If a professor is seeking a social media text that is both readable and understandable, yet able to be scholarly and thorough, this book will absolutely meet those needs* Donna L. Halper, Lesley University *
This book presents an up-to-date account of social media, what they are, and how society uses them on a micro- and macro-level. It connects social theories well with relevant research and it gives real life examples to make these theories and concepts more accessible." - Bianca C. Reisdorf, University of Cincinnati
Social media courses for undergraduates have their first great textbook. All subsequent publications will have to consult Humphreys' model." - Scott Weiss, St. Francis College
This is a clear and compelling textbook, grounded firmly in the best traditions of communication and media studies. It will serve undergraduate students very well as they learn to think more critically about social media. * Mark Glantz, St. Norbert College *
This text features excellent discussions of social media in theoretical context. * Steven M. Schneider, SUNY Polytechnic Institute *
This book presents an up-to-date account of social media, what they are, and how society uses them on a micro- and macro-level. It connects social theories well with relevant research and it gives real life examples to make these theories and concepts more accessible." - Bianca C. Reisdorf, University of Cincinnati
Social media courses for undergraduates have their first great textbook. All subsequent publications will have to consult Humphreys' model." - Scott Weiss, St. Francis College
This is a clear and compelling textbook, grounded firmly in the best traditions of communication and media studies. It will serve undergraduate students very well as they learn to think more critically about social media. * Mark Glantz, St. Norbert College *
This text features excellent discussions of social media in theoretical context. * Steven M. Schneider, SUNY Polytechnic Institute *
Ashlee Humphreys is an associate professor at the Medill School of Journalism, Northwestern University. Professor Humphreys is a sociologist who examines core topics in communication, consumer behavior, and marketing. Her research investigates the role of legal and cultural institutions in shaping media institutions and markets, the influence of language on judgements, and the process of co-creation. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Sociology Compass.
| SKU | Unavailable |
| ISBN 13 | 9780199328437 |
| ISBN 10 | 0199328439 |
| Title | Social Media: Enduring Principles |
| Author | Ashlee Humphreys |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press Inc |
| Year published | 2016-02-11 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |