Social Media in the Fashion Industry by Patricia Sanmiguel
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Patricia SanMiguel is Associate Professor of Digital Marketing, Influence Marketing and Fashion Consumer Behavior at the School of Communication at the University of Navarra (Pamplona, Spain), and ISEM Fashion Business School (Madrid, Spain).
Tekila Harley Nobile is Lecturer and Researcher in Luxury Business at Sotheby’s Institute of Art (London, UK). She is Visiting Lecturer in Digital Fashion Communication at USI—Università della Svizzera italiana, Lugano (Switzerland).
Cristina Sánchez-Blanco is Professor at the School of Communication in the University of Navarra, Spain.
Nadzeya Sabatini is Assistant Professor in Digital Transformation at Gdansk University of Technology (Gdansk, Poland) and Senior Researcher at USI-Universita’ della Svizzera Italiana (Lugano, Switzerland).
| SKU | Unavailable |
| ISBN 13 | 9781032826578 |
| ISBN 10 | 1032826576 |
| Title | Social Media in the Fashion Industry |
| Author | Patricia Sanmiguel |
| Series | Routledge Studies In The Fashion Industry |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2024-10-07 |
| Number of pages | 122 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |