Social Media Management by Amy Van Looy
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle.Amy Van Looy holds a Ph.D. in applied economics. Before entering academia, she worked as an IT consultant. Being an associate professor at Ghent University, she coordinates the research cluster of “Business process orientation” at the Management Information Systems research group. She teaches, among others, courses on business process management, technology innovation, and social media. Amy Van Looy is the recipient of the “Highest Award for Achievement” at the Dale Carnegie Consulting Program in 2007, the “Award for Best Contribution” at the OnTheMove Academy in 2010, as well as paper nominations (e.g., BPM2018) and paper rewards (e.g., BPM2019). She was nominated in the top-10 for “Young ICT Lady of the year 2014” by the Belgian magazine DataNews and was recognized as a tech role model by the non-profit “InspiringFifty Belgium” in 2020 (i.e., for being one of Belgium’s 50 most inspiring women in technology).
| SKU | Unavailable |
| ISBN 13 | 9783030990930 |
| ISBN 10 | 3030990931 |
| Title | Social Media Management |
| Author | Amy Van Looy |
| Series | Springer Texts In Business And Economics |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer Nature Switzerland AG |
| Year published | 2022-05-04 |
| Number of pages | 275 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |