Social Media Marketing by Stephan Dahl

Social Media Marketing by Stephan Dahl

The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature.

Social Media Marketing is one of my favourite social media textbooksIt contains a great balance of theory which is applied and explained well. Dahl addresses emerging and new concepts which are rarely included in other texts, such as social messiness, the experience economy and social contagion. 

-- AnnMarie Hanlon

Finally, a book on Social Media Marketing that will stretch the inquisitive minds of new generation of students.  Addressed to digital natives, this book excels at providing frameworks they can apply to their innate understanding of the digital world.  Help them analyse this world. Question it. Change it. That to me is a winning formula. Relevant, rigorous and reflective.

-- Dr Julia Wolny

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia. His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4’s Dispatches programme, and BBC’s Newsnight and Look East. He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021).

SKU	Unavailable
ISBN 13	9781473982345
ISBN 10	1473982340
Title	Social Media Marketing
Author	Stephan Dahl
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2018-04-04
Number of pages	296
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.