The Social Media MBA Guide to ROI by Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).
the author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject(The Irish Times, October 2014)
Christer Holloman has been writing technology trend features for Sky News online the last three years and was previously the Head of Digital Product Development at The Times and The Sunday Times in London.
Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as The Chartered Institute of Marketing, Dell and Nokia.
What makes him a unique journalist and speaker is that he regularly consults for major companies and tech start-ups on digital business development projects. That means he won’t be passing around 2nd hand information or theories but instead current best practices and transferrable hands on advice that will inspire readers and delegates.
Europe's largest regional newspaper The Evening Standard named Holloman one of London's most influential individuals working within New Media.
Christer Holloman is currently completing his MBA at Said Business School, Oxford University, as a Wallenberg Scholar. He is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.
For more information please visit http://www.holloman.info/ or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.
Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as The Chartered Institute of Marketing, Dell and Nokia.
What makes him a unique journalist and speaker is that he regularly consults for major companies and tech start-ups on digital business development projects. That means he won’t be passing around 2nd hand information or theories but instead current best practices and transferrable hands on advice that will inspire readers and delegates.
Europe's largest regional newspaper The Evening Standard named Holloman one of London's most influential individuals working within New Media.
Christer Holloman is currently completing his MBA at Said Business School, Oxford University, as a Wallenberg Scholar. He is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.
For more information please visit http://www.holloman.info/ or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.
| SKU | Unavailable |
| ISBN 13 | 9781118844397 |
| ISBN 10 | 1118844394 |
| Title | The Social Media MBA Guide to ROI |
| Author | Christer Holloman |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-04-29 |
| Number of pages | 156 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |