The Social Media Mind by David Amerland
Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others? Why is social media so radically different from traditional marketing? How are social media success stories created? How can social media help save costs in business? Why is social media changing so many aspects of our world? What does it take to develop a social media mind? Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.
Amerland, David: - David Amerland writes about search, marketing, web culture and decision-making. His books chart human behavior in the space where technology changes our ability to interact with the world and each other. He blogs about his discoveries on the human/digital space, writes for a number of prominent websites including Forbes, and advises corporations on their social media crisis management techniques. His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world.
| SKU | Unavailable |
| ISBN 13 | 9781844819843 |
| ISBN 10 | 1844819841 |
| Title | The Social Media Mind |
| Author | David Amerland |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | New Line Publishing |
| Year published | 2012-01-13 |
| Number of pages | 252 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |