Social Media Strategy by Julie Atherton
Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.
"An essential read for anyone who wants to implement successful social media campaignsHighly recommended." * Pete Markey, Chief Marketing Officer, TSB Bank *
"Successfully combines the theoretical and practical, balancing real-life cases and interviews with a pragmatic and practical approach. A strong read for anyone in the business." * Donald Lancaster, Director of Studies, Executive MBA Programme, University of Bath *
"Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text." * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *
"This is much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels, Julie has created a marketing handbook too." * Mark Runacus MBE, Chair DMA Board and Co-founder and Planning Partner, Wax/On *
"Social media marketing is now such a huge influence within the consumer's choice of brands and customer engagement, that this book is an essential tool to understand it." * Lee Thomas, Course Leader Advertising Design, University of South Wales *
"Concise, insightful and action-orientated. Julie Atherton makes social media manageable." * Paul Armstrong, Founder, HERE/FORTH & TBD Conference *
"This is a must-read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector." * James Eder, business coach and Co-founder, Student Beans *
"This book manages to be both at the cutting edge of forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job." * Adam Fulford, Chief Strategy Officer, Proximity London *
"Julie Atherton has done a great job in demystifying the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies." * Matthew Housden, Chair, DM Trust, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *
"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause." * Susan Walkley, Managing Partner, Havas Life Medicom *
"Successfully combines the theoretical and practical, balancing real-life cases and interviews with a pragmatic and practical approach. A strong read for anyone in the business." * Donald Lancaster, Director of Studies, Executive MBA Programme, University of Bath *
"Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text." * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *
"This is much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels, Julie has created a marketing handbook too." * Mark Runacus MBE, Chair DMA Board and Co-founder and Planning Partner, Wax/On *
"Social media marketing is now such a huge influence within the consumer's choice of brands and customer engagement, that this book is an essential tool to understand it." * Lee Thomas, Course Leader Advertising Design, University of South Wales *
"Concise, insightful and action-orientated. Julie Atherton makes social media manageable." * Paul Armstrong, Founder, HERE/FORTH & TBD Conference *
"This is a must-read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector." * James Eder, business coach and Co-founder, Student Beans *
"This book manages to be both at the cutting edge of forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job." * Adam Fulford, Chief Strategy Officer, Proximity London *
"Julie Atherton has done a great job in demystifying the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies." * Matthew Housden, Chair, DM Trust, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *
"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause." * Susan Walkley, Managing Partner, Havas Life Medicom *
Julie Atherton is a business leader, public speaker, consultant and strategist with 30 years' experience gained working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. Awarded IDM Educator of the Year in 2018, she trains marketing professionals and business leaders in digital, brand, social media and content marketing. She is also an experienced trustee and non-executive director for a range of organizations including the IDM Qualifications Advisory Board and Union of Brunel Students.
| SKU | Unavailable |
| ISBN 13 | 9780749497071 |
| ISBN 10 | 0749497076 |
| Title | Social Media Strategy |
| Author | Julie Atherton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2019-10-03 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |