Sonic Branding by D Jackson
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.'Defines a new competitive area in the creation and development of brand-soundI actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
| SKU | Unavailable |
| ISBN 13 | 9781403905192 |
| ISBN 10 | 1403905193 |
| Title | Sonic Branding |
| Author | D Jackson |
| Condition | Unavailable |
| Publisher | Palgrave USA |
| Year published | 2003-10-06 |
| Number of pages | 179 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |