SPIN -Selling
SPIN -Selling
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SPIN -Selling by Neil Rackham
Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.
'Totally compulsive.. the ideas are not only interesting, but are shown to be effective ... obligatory reading' - Sales and Marketing Management 'Breaks new ground and it cannot be ignored by anyone who is committed to selling as a profession.' - Sales Technique 'Essential reading for everyone involved in selling or managing the sales function.' - Journal of Marketing Management
Neil Rackham, Huthwaite Incorporated, Virginia, USA
| SKU | Unavailable |
| ISBN 13 | 9780566076893 |
| ISBN 10 | 0566076896 |
| Title | SPIN -Selling |
| Author | Neil Rackham |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1995-11-23 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |