Stakeholder Marketing by David Harris
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
By David Harris, CIMA Examiner; and Neil Botten, CIMA Examiner
| SKU | Unavailable |
| ISBN 13 | 9780750689663 |
| ISBN 10 | 0750689668 |
| Title | Stakeholder Marketing |
| Author | Neil Botten |
| Series | Cim Coursebook |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor And Francis |
| Year published | 2008-08-12 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |