Start With the Future and Work Back by Bruce Weindruch
This book is a lively, often amusing, but seriously perceptive exploration of The History Factorys role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.
Bruce Weindruch, The History Factory’s founder and CEO, revolutionized corporate America’s use of history. His unique background, blending history and business, has given him the insights to help major corporations, nonprofit organizations and associations use historical resources to benefit their bottom line. Bruce has amassed millions of frequent flyer miles advising some of the most admired global companies and brands, including Abbott, Adobe, Boeing, City of Hope, Goldman Sachs, Kimberly-Clark, Lockheed Martin, Microsoft, Pfizer, the Rockefeller Foundation, Shell Oil, Subaru, Whirlpool and Wrigley. Bruce is a frequent featured speaker at corporate meetings, and is a guest lecturer at Grinnell College and DePaul University. Bruce received his B.A. in American Civilization from Grinnell College and attended the George Washington University/Smithsonian Affiliation Ph.D. program. Before founding The History Factory in 1979, Bruce was a staff member at the Smithsonian’s National Portrait Gallery, a Smithsonian Associates faculty member, and a director of the Museum Education Roundtable.
| SKU | Unavailable |
| ISBN 13 | 9780761867555 |
| ISBN 10 | 0761867554 |
| Title | Start With the Future and Work Back |
| Author | Bruce Weindruch |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | University Press of America |
| Year published | 2016-04-18 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |