Statistical Methods in Customer Relationship Management by V Kumar

Statistical Methods in Customer Relationship Management by V Kumar

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.

“Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book”  (Zentralblatt MATH, 1 May 2013)

 

 

Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA.

Dr. J. Andrew Petersen, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.

SKU	Unavailable
ISBN 13	9781119993209
ISBN 10	1119993202
Title	Statistical Methods in Customer Relationship Management
Author	V Kumar
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2012-09-28
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.