The Story Factor by Annette Simmons

The Story Factor by Annette Simmons

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The Story Factor by Annette Simmons

Using over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables and parables from around the world, this book illustrates how story can be used to persuade, motivate and inspire in ways that facts, bullet points and directives can't.

ANNETTE SIMMONS is the president of Group Process Consulting, a keynote speaker and experienced storyteller whose customers include NASA, the IRS, and Microsoft. She's written a number of books, including The Narrative Factor.

SKU Unavailable
ISBN 13 9780738206714
ISBN 10 0738206717
Title The Story Factor
Author Annette Simmons
Condition Unavailable
Binding Type Paperback
Publisher INGRAM PUBLISHER SERVICES US
Year published 2002-06-05
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable