A Story is a Deal by Will Storr

A Story is a Deal by Will Storr

How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling

We are hardwired to be attracted to, grabbed by and influenced to act by storiesMore effectively than anyone before, Storr shows us how to install and sequence the crucial narrative elements of stories into our persuasive appeals

-- Robert Cialdini, author of Influence and Pre-Suasion
A Story is a Deal is a fascinating insight into the human mind. A brilliant and essential manual for anyone wanting to understand the craft of storytelling and the role of status in negotiation -- Levison Wood, explorer and author
People like us do things like this. Storr shares profound insights into the nature of identity and how it interacts with culture and the change we seek to make -- Seth Godin, author of All Marketers Are Liars
The indispensable guide to influencing and persuading others. Storr practices what he preaches in this brilliant, up-to-date and practical book. Join him as he takes you on a journey of how to expertly craft your messages, conversations, presentations and pitches so they resonate every time -- Scott Walker, Sunday Times bestselling author of Order Out of Chaos
Intensely original and powerfully practical, Storr brilliantly lays out how to use stories to change minds and behaviour -- Jonah Berger, bestselling author of Contagious and The Catalyst
Will Storr connects two of the key ideas of our time, story and identity, in one compact, compelling and practical book. Vital reading for anyone whose business is communication: which, as he argues, is everyone -- Timandra Harkness, author of Technology is Not the Problem
Will Storr is one of my favourite writers. He's whip smart, insightful and ridiculously entertaining -- Jimmy Carr
Will Storr is a genius. I would happily read a shopping list by him -- Rory Sutherland, Vice Chairman of Ogilvy UK and bestselling author of Alchemy

Award-winning, bestselling writer Will Storr has spent over a decade exploring the origins and importance of stories and the power they have over us, personally and collectively. His work has garnered widespread admiration from writers, comics, public intellectuals and cultural commentators alike, all drawn to his ability to explore the human condition in a way that is both approachable and empirical.

Storr has presented his Science of Storytelling workshop across the world. His similarly popular course on business storytelling has garnered invitations to present at a wide range of organisations, including LVMH, Oracle, Adobe, Expedia, Publicis Sapient, Wunderman Thompson, Jane Street and the European Parliament.

Storr is the author of six widely acclaimed books including Selfie and The Status Game, and he also collaborates with high profile figures as a ghostwriter and story consultant. His journalism has appeared in titles such as the Guardian, Sunday Times, New Yorker and New York Times. He has been recognised with numerous awards, including the National Press Club award for excellence, the AFM award for Best Investigative Journalism and prestigious honours from Amnesty International and the One World Press Awards for his work on sexual violence against men.

SKU	Unavailable
ISBN 13	9780349437231
ISBN 10	0349437238
Title	A Story is a Deal
Author	Will Storr
Condition	Unavailable
Binding Type	Hardback
Publisher	Little, Brown Book Group
Year published	2025-02-20
Number of pages	352
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.