Storytelling With Data by Hans-Wilhelm Eckert
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.
The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
Dr. Hans-Wilhelm Eckert verfügt über 25 Jahre Erfahrung in der Kommunikationsbranche: als Journalist, Pressesprecher, Marketing- und Investor-Relations-Manager sowie als Berater. Der studierte Historiker ist Inhaber der Kommunikationsberatung momentum communication. Sein Fokus liegt auf daten- und technologiegetriebenen Branchen, insbesondere Finance und IT.
| SKU | Unavailable |
| ISBN 13 | 9783658385545 |
| ISBN 10 | 3658385545 |
| Title | Storytelling With Data |
| Author | Hans-Wilhelm Eckert |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Year published | 2022-11-01 |
| Number of pages | 138 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |