Strategic Brand Management by Kevin Lane Keller
An exploration of brands, brand equity, and strategic brand management, this book combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies.| SKU | Unavailable |
| ISBN 13 | 9780131201156 |
| ISBN 10 | 0131201158 |
| Title | Strategic Brand Management |
| Author | Kevin Lane Keller |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1997-12-10 |
| Number of pages | 784 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |