Strategic Communication by James Mahoney
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
James Mahoney: former Head, Communication Discipline, Faculty of Arts and Design, University of Canberra.
| SKU | Unavailable |
| ISBN 13 | 9780190303761 |
| ISBN 10 | 019030376X |
| Title | Strategic Communication |
| Author | James Mahoney |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press Australia |
| Year published | 2016-09-21 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |