Strategic Communication by Jesper Falkheimer

Strategic Communication by Jesper Falkheimer

Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.

"It is an admirable text that brings together theories from a number of fieldsIndeed, the book is a veritable smorgasbord of interesting and relevant concepts. It rattles through them at a rapid rate, all within broad reflective, critical and holistic perspectives."
Kevin Ruck, Co-founder of PR Academy and the author of Explroing Internal Communication (Routledge)

"I think this book would be an excellent resource for anyone who wants a universal look at the practice of strategic communication." Linda Davies, TechComm

Jesper Falkheimer (Ph.D. Lund University, 2004), is Professor in Strategic Communication at Department of Strategic Communication, Lund University, Sweden. His research interests are strategic communication in general, and more specific, crisis communication, public relations, communication management, terrorism and place branding. Since several years he has combined research with university management positions and is now Executive Director for Division for Research, Collaboration and Innovation at Lund University, after six years as Rector for Campus Helsingborg, and two assignments as head of department. He is Editor-in-Chief for Journal of Communication Management, one of the leading research journals in his field, Honorary Fellow at Hong Kong Polytechnic University, an executive board member of one of the major communication agencies in Sweden and director for the premium executive education program for communication professionals in Sweden, based at the Swedish Communication Association. He is also an executive board member of University College of Halmstad, Sweden. He is co-editor (main editors Robert Heath and Winni Johanssen) for International Encyklopedia of Strategic Communication (2018, Wiley) and has published several books, anthologies and articles in different journals.

Education

Ph.D., Lund University, Lund, Sweden, 2004

Areas of Research / Professional Expertise

Strategic communication, cris communication, public relations, communication management, terrorism and place branding

SKU	Unavailable
ISBN 13	9781138657038
ISBN 10	1138657034
Title	Strategic Communication
Author	Jesper Falkheimer
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2018-01-25
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.