Strategic Management and Competitive Advantage
Strategic Management and Competitive Advantage
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Strategic Management and Competitive Advantage by Jay Barney
Just the essentials- Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. KEY TOPICS: What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy MARKET: For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.| SKU | Unavailable |
| ISBN 13 | 9780133129304 |
| ISBN 10 | 0133129306 |
| Title | Strategic Management and Competitive Advantage |
| Author | Jay Barney |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2014-08-14 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |