Strategic Management by Cliff Bowman
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
'..its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning
| SKU | Unavailable |
| ISBN 13 | 9780333387658 |
| ISBN 10 | 0333387651 |
| Title | Strategic Management |
| Author | Cliff Bowman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 1987-06-01 |
| Number of pages | 407 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |